Leading the storm with over 60 million views world-wide
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When South East-based Aero Legends wanted a stunt to publicise their red letter day Spitfire flights, they came to The Wow Factory for inspiration. With two weeks from inception to delivery, we ar- ranged for the world’s media to film as the client dropped 90,000 poppies over the White Cliffs of Dover at 11am on Remembrance Sunday.
The event was covered all over the world on TV newspapers online and radio and as a result Aero Legends’ website traffic increased by 8,000 % according to independent monitoring. The event gar- nered in excess of 1 billion impressions worldwide! In broadcast terms the event was covered in virtu- ally every major nation, media outlets including BBC, ITV, Sky.