KCC Campaign targeting Gen-Z Drivers
Social media campaign, out-of-home print media, air fresheners, creative proposal
We worked with Kent County Council on their Get Home Safe campaign, aiming to reduce road casualties among 17-24-year-olds. Winning the bid with our standout pitch, we tackled key issues like speed, seatbelt use, impairment, and mobile phone distractions. Using conversational Gen Z language and playful, text-message-inspired typographic design, the campaign resonated deeply with the target audience. It rolled out across social videos, graphics, out-of-home billboards, and creative giveaways like air fresheners, delivering a powerful message in a relatable and impactful way.
